Midsummer Memoirs

A charming collection inspired by '70s garden floral dresses and elegant frocks from the Edwardian era, Midsummer Memoirs invites us to spend our summer together with a nostalgic ode to vintage charm. A time capsule collection full of sweet new prints, romantic hemlines and all the ruffles and frill. Modern pieces with eye-catching silhouettes inspired by our favorite eras, this elevated curation of goodies is here to create new summer memories with you.

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Our Mission

Ástríðr is an online clothing boutique that seeks to encourage people to reframe and reclaim their perceived delicacy as a source of great strength. Our aesthetic is populated by timeless antique inspired silhouettes, colorful floral embroidery, and plenty of drape and frill. The guiding principle of Ástríðr is that the right dress can help a person unlock the confidence to help them meet the day on their own terms.

About Us

We Exist to Honor Strength and Wisdom.

Mother's Day, 2021 was our opening date, and this day carries particular significance to me, Astrid Angell (owner of Ástríðr), hi! As a little girl, I refused to wear anything but dresses. My mother, sensing the confidence and agency this instilled in me even as a child, encouraged me from then on to wear whatever I wanted, no matter what, so long as it made me feel strong. In May of 2020 she passed away. Ástríðr exists to honor the strength and wisdom that my mother imparted on me, namely, what it means to be defiantly delicate.

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Our Tagline...

de·fi·ant·ly/dəˈfīəntlē/adverbin a manner that shows open resistance or bold disobedience."folding her arms, she stood defiantly"

del·i·cate/ˈdelikət/adjectivevery fine in texture or structure; of intricate workmanship or quality."a spider's web, strong yet delicate"

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Ástríðr Exists to Resist

Embodying what it means to be defiantly delicate is the heart and soul of Ástríðr. Dresses, embroidery, drapery and the like have often been associated with ideas of feminine frailty. It looks pretty yet breaks easily. Ástríðr exists to resist these ideas. For me, the right dress with the right embroider, or the right fit that lays on my body just so becomes a suit of armor that allows me to meet the world on my own terms, with confidence. Delicacy, by definition, describes something of fine craftsmanship, quality and structure that can stand the test of time. The goal of Ástríðr is to provide beautiful garments that meet these standards of craft at a price that's affordable for all people.

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Our Label "Aiti"

In honor of my mother and I's scandavanian heritage, the tags are inscribed with the word anti, which means mama in old Norse. This is an ode to mothers and daughters everywhere as we continue to show each other the kinds of women that we would like to be.

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